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Identifying the right product, at the right time, and within the right category is always a challenge for any Direct Response marketer.  With twenty years of experience now the ZOOM team has created specific criteria for new product introduction and currently maintains one of the best roll-out ratios in the business. Our products are the culmination of unique items under license from entrepreneurs, major corporations, or simply home grown right here at ZOOM.
 
1. Product Development.
2. Costing and consumer offer development.
3. Proving demand through Direct Response 3. Market tests.
4. Stategic campaign and branding initiatives.
 
5. Diverse retail reach and placement across 5. all channels of trade.
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The Zoom Advantage.
Companies such as ZOOM possess specific advantages regarding market entry and acceptance of their products. The ability to market test via both TV Direct Response, Web, and small beta tests with partnered retailers, provides the company critical data in order to assess consumer demand and long term risk prior to national rollouts.
 
The Zoom Philosophy.
ZOOM and companies that adhere to similar philosophies understand the mechanics of national key media buying in order to build consumer awareness and pent up demand for their products prior to the retail roll out and maintain dynamic relationships with key vendors and agents necessary to execute their initiatives.
 
 
 
The Zoom Product Line.
Zoom TV Products are very recognizable, affordable, and easily understood and include personal care, pet care, home products, and general entertainment. Products such as: Fushigi, Bling EEZ, Flies Away, Easy Feet, Tie Pods and the three Dreamie Products - Original Sateen, Fleece and Beach.
 
 
 
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